The other day, I stumbled upon the website of company XYZ. And once again, I got frustrated at their use of superlatives. So, I started a list of words.
Some words were included because they are too big, overused, overselling. Others, because they are often selling a behavior that I think is just a bit... off. All in all, it's just a list of terms that I grew suspicious of for various reasons.
- streamlining
- seamless
- AI
- personal branding
- mission
- pioneering
- SEO
- engagement / impressions
- smart [insert object name]
- terms and conditions
- productivity
- empowering
- self development
- environmental friendly
- zero waste
- carbon neutral / offsets
- sustainable growth
(This list is still WIP.) Anyway.
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